Articles
Articles
Articles

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
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Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
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Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
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What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
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Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
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Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
Read more

Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
Read more

Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
Read more

What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
Read more

Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
Read more

Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Find Your Cookie: Giving in a Taking World
Nothing went according to plan at my first trade show. And I couldn't be happier. When purpose is your strategy, you can't really fail.
Read more

What's Your Brand Score?
You're either winning the market or losing it. 6 questions. Most founders miss 3 or more. Get your score in 2 minutes (and have a blast doing it).
Read more

Iconic: A Life of Logos
Strategy is the work I love because it's the work that actually makes design work. Great design sells great strategy. But you can't save a bad strategy with great design.
Read more

Writing Hurts, But It Helps: 7 Reasons I Keep Doing It Anyway
It’s the hardest part of my job and one of the hardest parts of life. It's part compulsion, part discipline. There are times when I cannot not write. Sometimes I have to. It’s like there’s something jammed in my head that I’m trying to rip out.
Read more

Why 'Quality' Isn't Cutting It
You may be leaning on it like a crutch, hobbling around on “craftsmanship” and “attention to detail.” But here’s the truth: quality is just the cost of entry—it's the bare minimum your clients expect.
Read more

Swimming Against the Current
"Even a dead fish swims downstream." This quote from my pastor in a sermon last week got me thinking. At first, just about fish. Salmon, actually. Then about something much bigger.
Read more

Why Your Non-Profit Will (Probably) Struggle to Raise Support Again This Year
The hardest part of selling anything is knowing what you’re really selling. As a non-profit leader or board member, I’m fairly certain of three things: You’re passionate about your cause. You’re great at a lot of things. Marketing isn’t one of them.
Read more